Wim, We find that these days more people search the internet than the phone book. So yes it is good to show up at the top of a Google search. But no you don't want to rely on (and pay) Yellow pages to do it for you. Google has guidelines at www.google.com/support/webmasters/ to help you be found in a search. As a minimum you will want to submit your web site to www.google.com/submityourcontent/ . The next step would be to pay per click by going to Adwords.Google.com . You can specify the words that trigger your advert, such as "Hawaii, piano, tuner, Yamaha, Steinway, PTG, guild, repair, restore", and pay according to the popularity of the words. You decide how much you can afford to pay per day, and only get charged when your name is clicked on. The adverts stop when you've used up your allowance for that day, then start again the next day. See also en.wikipedia.org/wiki/Search_engine_optimization Scott J ----- Original Message ----- From: wimblees at aol.com To: pianotech at ptg.org Sent: Wednesday, April 15, 2009 11:11 AM Subject: Re: [pianotech] On line YP Terry The regular YP is not the problem. I will probably stay with my 1/2" ad, because I am still trying to build my business and I have had some customers call me from that. My question is the On Line Yellow Page Directory. When someone Googles piano tuners Hawaii, I would be one of the sponsored listings on the right side. Right now there are one or two others, and then a whole bunch of non-related advertisers. If any of you have that listing, does it bring in enough business? Wim -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090422/ca9be52c/attachment.html>
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