[pianotech] "premium" vs. price

reggaepass at aol.com reggaepass at aol.com
Wed Mar 10 14:07:28 MST 2010



Do any of you charge by the time, with a minimum fee just to show up?
No, not for a tuning visit.  It seems like there there could be problems with not being able to tell people over the phone what a tuning will cost, or a tuning plus a pitch raise.  Also, when they start comparing notes with their friends and neighbors, they are unlikely to appreciate why they all paid different amounts for what they perceive is the same service.


Alan Eder


-----Original Message-----
From: wimblees at aol.com
To: Pianotech at PTG.org
Sent: Wed, Mar 10, 2010 12:53 pm
Subject: [pianotech] "premium" vs. price


Several of you have said, (Joe, specifically), that all service calls should be premium, in that we should do what needs to be done to make the piano play and sound as well as it can. I totally agree with that. But when a customers calls to ask what I charge for a "tuning", most of them don't understand the reason for me being one of the highest price piano tuners in the phone book. I give "premium" service, and most of my customers appreciate what I do for them. However, and this is where I have a dilemma, I'm not making any money giving "premium" service, when most of my customers only want a "tuning". 
 
I charge about $15 - $30 more for my tuning than most of the other piano tuners on Oahu. For my fee, I do spend a little extra to regulate, voice, clean, etc, not to mention rock solid unisons. But when a new customer calls, they don't know I will do that. All they know is I charge a lot more for my tuning than most of my competitors, including the 2 other RPT's. This week so far, I've gotten 6 phone calls asking for the price of a tuning, but have only scheduled 2 of them. The rest are price shopping. I'm getting to the point where I would rather tune 6 pianos at $75, than 2 at $115. 
 
I would still like to be able to make about $100 - $120 per service call, provided I spend the time with the piano. So I have though of quoting $55 for the first half hour and $25 per 15 minute intervals after that. I'll say that my basic tuning takes about 45 minutes to an hour, which will bring to total fee to about $80 - $100. But then, when I get there, I "sell" them on doing additional work.  It's not what I'm used to doing, but as I said, I'm getting desperate. 
 
Do any of you charge by the time, with a minimum fee just to show up?
 

Willem (Wim) Blees, RPT 
Piano Tuner/Technician
94-505 Kealakaa Str. 
Mililani, Oahu, HI  96789
808-349-2943 
www.Bleespiano.com
Author of: 
The Business of Piano Tuning 
available from Potter Press 
www.pianotuning.com

 
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