One more thing, have some good local references... David Ilvedson, RPT Pacifica, CA 94044 ----- Original message ---------------------------------------- From: wimblees at aol.com To: Pianotech at PTG.org Received: 3/11/2010 11:42:05 PM Subject: [pianotech] basic or full service >After digesting all the information recently about basic and premium service, I have >come up with a new way to answer the phone calls I get asking how much I charge. >As I might have indicated before, my "basic" tuning fee is one of the highest on the >island. But what most customers don't understand is that I do more for my basic >tuning than most piano tuner offer for their tuning fee. But because all they hear is >that high fee, they call other tuners who charge much less. >Well, today, I came up with a brilliant idea. From now on, when a customer calls >asking for my tuning fee, I will tell them that my "basic" tuning fee will be $%%%. (I >won't mention the actual price, because of ant- trust laws, which I don't completely >agree with. But that's another story), which is competitive with the other tuners. For >that fee, I will give a one pass tuning with an electronic tuner, but nothing else. All >repairs, regulations, parts, etc, will be extra. Then I will tell them that I also offer a >"full service" tuning, for $&&&& , which is $40 higher, but will include minor pitch >adjustments, minor repairs, minor regulation, some cleaning, and a Rust Blocker >shield, valued at $22. In a sense, I will get paid the same for what I have been >charging all along, but by offering the "basic" fee first, it will get my foot in the door. >Other tuner also charge more once they get in the door, but they don't disclose that >when they set up the appointment. Even if I wind up only doing a basic tuning, and >collect that lower fee, as I said in an earlier post, I would rather tune 6 pianos at >lower fee, than 2 pianos at a higher fee. >I think this is basically what the other tuner offered, but he called it "premium", and >was offering it to his existing customers. I also offer additional service, but I'm trying >to get new customers. Because of our current economic environment, and because I >don't have the luxury of relying on my 30 or 40 years of reputation in the same >town, I have to do all I can to gain customers. >Willem (Wim) Blees, RPT >Piano Tuner/Technician >94-505 Kealakaa Str. >Mililani, Oahu, HI 96789 >808-349-2943 >www.Bleespiano.com >Author of: >The Business of Piano Tuning >available from Potter Press >www.pianotuning.com
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