[pianotech] Where do new customers come from?

Alan Eder reggaepass at aol.com
Tue Jan 25 14:44:38 MST 2011


Cool--thanks!


Alan E.


-----Original Message-----
From: Dean May <deanmay at pianorebuilders.com>
To: pianotech <pianotech at ptg.org>
Sent: Tue, Jan 25, 2011 8:39 am
Subject: [pianotech] Where do new customers come from?


www.phonepower.com is cheaper. I've had it for 2 years now. Prepay and you can get 2 years for about $240 w/taxes and fees, that is $10 per month. You get two lines with one number (if one line is busy, calls can come in or go out on the other line), automatic roll over, caller ID on steroids, phone logs managed from the web site, call blocking, power forwarding (I have it ring the land line and my cell phone simultaneously), free long distance. It is pretty amazing.


Dean
Dean W May                (812) 235-5272
PianoRebuilders.com    (888) DEAN-MAY
Terre Haute IN 47802


 



From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of David M. Porritt
Sent: Tuesday, January 25, 2011 2:39 PM
To: pianotech at ptg.org
Subject: Re: [pianotech] Where do new customers come from?



Alan:

If you get a Vonage VOIP line you can get it to use your old number and still get that number portability. I moved 5 tears ago and kept my old number and have added a virtual number for my new area. It is cheap and convenient. 

dave
Sent from my BlackBerry®

From: Alan Eder <reggaepass at aol.com> 
Sender: pianotech-bounces at ptg.org 
Date: Tue, 25 Jan 2011 14:26:12 -0500 (EST)
To: <pianotech at ptg.org>
ReplyTo: pianotech at ptg.org 
Subject: Re: [pianotech] Where do new customers come from?


Well, I might be the proverbial "lone voice in the wilderness" on this one, but FWIW, I get much more than 3.5% of my new customers from the Yellow Pages.  In fact, I recently relocated within the same general area, but far enough away from my former abode that my business phone number could not migrate with me as an installed line.  Since that phone number is what Mrs. Smith will likely call when her Courier spinet is ready for it's "once every ten years tuning, whether it needs it or not!", I dare not change it (it now forwards directly to my cell, for a fee, of course).  Business had slowed down over the last two years (compared to the previous twenty!), but is now showing signs of picking up.  Much of the up-tick has been repeat offenders, but many are calling from my single line listing in the Yellow Pages.  If not for those two considerations, I would have gone to Magic Jack, with it's number portability and "can't-touch-this" low price.  I, too, get referrals form the PTG website, but not as many as from the YP.  


Go figure, 


Alan Eder




-----Original Message-----
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Wally Scherer
Sent: Monday, January 24, 2011 6:28 PM
To: pianotech at ptg.org
Subject: [pianotech] Where do new customers come from?

Each new year I go over my customer files and find out where my new
customers came from. (I don't want to be spending money on advertising if it
doesn't work.)

Even though 2010 brought in fewer new customers than any previous year since
I started keeping track (just over half as much as my highest year), the
gross income for 2010 was actually a bit higher than 2009.

Here's the breakdown for 2010, if anyone is interested.

Internet search - 31.6%, Customer referrals - 22.8%, Teacher referrals -
15.8%, Car sign - 12.3%, Social contacts - 7%, Store referrals - 3.5%,
Yellow pages - 3.5%, All others - 3.5%. (Rounded off)

One remarkable trend is the % of new customers coming from my Yellow Pages
listing. In 2005, 2006, and 2008, the YP listing brought in the HIGHEST
number of new customers. In 2004 it was the second highest, and in 2006 and
2009 it was the third highest. In 2010 YP was among the LOWEST!

Wally Scherer

A FINE TUNE - Piano Tuning & Repairs
Wallace T. Scherer, piano technician, music educator 5020 Canal Drive, Lake
Worth, Florida, 33463-8014
Telephone: 561-432-4121
Web page: http://aftune.angelfire.com
Facebook:
http://www.facebook.com/pages/A-FINE-TUNE-PIANO-TUNING-REPAIRS/1298450103661
85
------------------------------------------------
FREE TICKETS: http://aftune.angelfire.com/freetics.html







 
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