[pianotech] Where do new customers come from?

Al Guecia/Allied PianoCraft alliedpianocraft at hotmail.com
Tue Jan 25 15:25:22 MST 2011


Sound interesting Dean. Can you keep your existing number?

Al -
High Point, NC



On Jan 25, 2011, at 4:38 PM, Dean May wrote:

> www.phonepower.com is cheaper. I've had it for 2 years now. Prepay and you can get 2 years for about $240 w/taxes and fees, that is $10 per month. You get two lines with one number (if one line is busy, calls can come in or go out on the other line), automatic roll over, caller ID on steroids, phone logs managed from the web site, call blocking, power forwarding (I have it ring the land line and my cell phone simultaneously), free long distance. It is pretty amazing.
> Dean
> 
> Dean W May                (812) 235-5272
> 
> PianoRebuilders.com    (888) DEAN-MAY
> 
> Terre Haute IN 47802
> 
>  
> 
> From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of David M. Porritt
> Sent: Tuesday, January 25, 2011 2:39 PM
> To: pianotech at ptg.org
> Subject: Re: [pianotech] Where do new customers come from?
> 
> Alan:
> 
> If you get a Vonage VOIP line you can get it to use your old number and still get that number portability. I moved 5 tears ago and kept my old number and have added a virtual number for my new area. It is cheap and convenient. 
> 
> dave
> Sent from my BlackBerry®
> 
> From: Alan Eder <reggaepass at aol.com>
> Sender: pianotech-bounces at ptg.org
> Date: Tue, 25 Jan 2011 14:26:12 -0500 (EST)
> To: <pianotech at ptg.org>
> ReplyTo: pianotech at ptg.org
> Subject: Re: [pianotech] Where do new customers come from?
> 
> Well, I might be the proverbial "lone voice in the wilderness" on this one, but FWIW, I get much more than 3.5% of my new customers from the Yellow Pages.  In fact, I recently relocated within the same general area, but far enough away from my former abode that my business phone number could not migrate with me as an installed line.  Since that phone number is what Mrs. Smith will likely call when her Courier spinet is ready for it's "once every ten years tuning, whether it needs it or not!", I dare not change it (it now forwards directly to my cell, for a fee, of course).  Business had slowed down over the last two years (compared to the previous twenty!), but is now showing signs of picking up.  Much of the up-tick has been repeat offenders, but many are calling from my single line listing in the Yellow Pages.  If not for those two considerations, I would have gone to Magic Jack, with it's number portability and "can't-touch-this" low price.  I, too, get referrals form the PTG website, but not as many as from the YP.  
> 
> Go figure,
> 
> Alan Eder
>  
> -----Original Message-----
> From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
> Of Wally Scherer
> Sent: Monday, January 24, 2011 6:28 PM
> To: pianotech at ptg.org
> Subject: [pianotech] Where do new customers come from?
> 
> Each new year I go over my customer files and find out where my new
> customers came from. (I don't want to be spending money on advertising if it
> doesn't work.)
> 
> Even though 2010 brought in fewer new customers than any previous year since
> I started keeping track (just over half as much as my highest year), the
> gross income for 2010 was actually a bit higher than 2009.
> 
> Here's the breakdown for 2010, if anyone is interested.
> 
> Internet search - 31.6%, Customer referrals - 22.8%, Teacher referrals -
> 15.8%, Car sign - 12.3%, Social contacts - 7%, Store referrals - 3.5%,
> Yellow pages - 3.5%, All others - 3.5%. (Rounded off)
> 
> One remarkable trend is the % of new customers coming from my Yellow Pages
> listing. In 2005, 2006, and 2008, the YP listing brought in the HIGHEST
> number of new customers. In 2004 it was the second highest, and in 2006 and
> 2009 it was the third highest. In 2010 YP was among the LOWEST!
> 
> Wally Scherer
> 
> A FINE TUNE - Piano Tuning & Repairs
> Wallace T. Scherer, piano technician, music educator 5020 Canal Drive, Lake
> Worth, Florida, 33463-8014
> Telephone: 561-432-4121
> Web page: http://aftune.angelfire.com
> Facebook:
> http://www.facebook.com/pages/A-FINE-TUNE-PIANO-TUNING-REPAIRS/1298450103661
> 85
> ------------------------------------------------
> FREE TICKETS: http://aftune.angelfire.com/freetics.html
> 
> 
> 

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