[pianotech] advertising

[Ryan Sowers]

Here is a couple of my favorite books:
 Marketing Without Advertising
<http://www.amazon.com/Marketing-Without-Advertising-2nd-Ed/dp/0873373693>
<http://www.amazon.com/Marketing-Without-Advertising-2nd-Ed/dp/0873373693>Guerrilla
Marketing<http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ref=sr_1_1?s=books&ie=UTF8&qid=1296011467&sr=1-1>

<http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ref=sr_1_1?s=books&ie=UTF8&qid=1296011467&sr=1-1>More
advice: Treat piano teachers like royalty. Actually treat ALL your customers
like royalty, but go the extra, extra mile for the piano teachers. Join the
local Music Teachers Association ( I get a free listing on my local MTA
website with a link to my website!). Be a regular at the meetings. Volunteer
to do a program. Offer to do tunings for adjudications.

Huge: Get better at voicing. Endeavor to do at least a little voicing on
every piano you service. Go to lots of voicing classes. Get quick at
resurfacing hammers. Buy some high quality voicing tools. Get voicing
mentoring from a seasoned voicer.

Cleaning! Pianos are filthy!! I bring my little Fastvac into every home. I
can't tell you how many times clients have told me "the last technician
never did that!".

Leave a nice looking, customized receipt with a classy looking business
card, and a nice heavy, attractive pen. I love the "Pro-Inspire Pen" by
Amerstdam Printing.
<http://www.amsterdamprinting.com/Item/Pro-Inspire+Pen/42693/Default.aspx>

<http://www.amsterdamprinting.com/Item/Pro-Inspire+Pen/42693/Default.aspx>OK,
I KNOW you're going to hate this one. Dress up. Wear slacks, a nice shirt
(J.C Penny's Stratford Shirts are the best buy!) and wear a nice tie and
sport coat.

Ryan Sowers, RPT
Puget Sound Chapter
Olympia, WA
www.pianova.net
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