[pianotech] advertising

[Ryan Sowers]

HA! Yeah Jerry, I DO remember your tragic story. So a TIE CLIP is absolutely
necessary equipment!

On Wed, Jan 26, 2011 at 4:51 AM, Gerald Groot <tunerboy3 at comcast.net> wrote:

> Hey, I get those pens too Ryan!  I love um!  Ties?????  HA HA HA!  U
> FUNNY!  Remember my tie story!?  J
>
>
>
> *From:* pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] *On
> Behalf Of *Ryan Sowers
> *Sent:* Tuesday, January 25, 2011 10:40 PM
>
> *To:* pianotech at ptg.org
> *Subject:* Re: [pianotech] advertising
>
>
>
> Here is a couple of my favorite books:
>
>  Marketing Without Advertising <http://www.amazon.com/Marketing-Without-Advertising-2nd-Ed/dp/0873373693>
>
> Guerrilla Marketing<http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ref=sr_1_1?s=books&ie=UTF8&qid=1296011467&sr=1-1>
>
>
>
> More advice: Treat piano teachers like royalty. Actually treat ALL your
> customers like royalty, but go the extra, extra mile for the piano teachers.
> Join the local Music Teachers Association ( I get a free listing on my local
> MTA website with a link to my website!). Be a regular at the meetings.
> Volunteer to do a program. Offer to do tunings for adjudications.
>
>
>
> Huge: Get better at voicing. Endeavor to do at least a little voicing on
> every piano you service. Go to lots of voicing classes. Get quick at
> resurfacing hammers. Buy some high quality voicing tools. Get voicing
> mentoring from a seasoned voicer.
>
>
>
> Cleaning! Pianos are filthy!! I bring my little Fastvac into every home. I
> can't tell you how many times clients have told me "the last technician
> never did that!".
>
>
>
> Leave a nice looking, customized receipt with a classy looking business
> card, and a nice heavy, attractive pen. I love the "Pro-Inspire Pen" by
> Amerstdam Printing. <http://www.amsterdamprinting.com/Item/Pro-Inspire+Pen/42693/Default.aspx>
>
>
>
> OK, I KNOW you're going to hate this one. Dress up. Wear slacks, a nice
> shirt (J.C Penny's Stratford Shirts are the best buy!) and wear a nice tie
> and sport coat.
>
> Ryan Sowers, RPT
> Puget Sound Chapter
> Olympia, WA
> www.pianova.net
>



-- 
Ryan Sowers, RPT
Puget Sound Chapter
Olympia, WA
www.pianova.net
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