[pianotech] repeat customers

Susan Kline skline at peak.org
Fri Jan 28 19:12:34 MST 2011


On 1/28/2011 5:30 PM, Marshall Gisondi wrote:
> Actually I'm not worried about my tuning skills as I've had good 
> reports there plus the school gave me an incredible foundation.  Plus 
> Nick Kircher also started the ball rolling.  Bill Bremmer said I was 
> well on my way.  So I'm not worried there. I'm guessing that I don't 
> have a large enough customer base to off set the "it's not played too 
> much" crowd.  Is that possible? 
It takes a lot of time, Marshall.

A majority of customers will have a tuning, and then nothing more, or 
they may surface ten or more years later for another tuning. I remember 
someone once writing about a customer whom he had only tuned for three 
times in twenty-three years, but they were faithful ... that is, the 
three tunings were the only ones they had had, and they always came back 
to him.

People always think that their tunings were more recent than they really 
are. I remember a customer who said that she had me tune her piano every 
year. I had tuned it twice in six years. It is a kind of "time 
dilation", really weird, but it seems universal.

Don't lose heart, but I think pestering them for more regular service 
than they want will not give you results. You can offer call-backs after 
a certain interval, sometimes that works for some of them. "Shall I call 
back to remind you in six months?" that kind of thing. And if you call 
them back, and they say they are not ready yet, you ask, "Do you want 
another call six months from now?" and if they say no ... you say, 
"Sure, if you find you want a tuning, just give me a ring." and let it 
go. One thing you TRULY do not want is a reputation for being grabby and 
demanding.

I heard of one tuner who offered a discount if the customer scheduled 
the next tuning while he was there doing the first one. Once again, some 
would, some wouldn't. I think he got a little more work out of it. If 
one does such a thing, one must carry through, remember the promised 
discount, carefully subtract it on the second visit, announcing it, etc. 
And make the same offer for the next time. Not many people will be that 
regular, but a few will.

If you tune for piano teachers, and treat them very well, you may pick 
up some of their students.

Never take offense. Times are hard. Tuning a piano is usually 
discretionary spending, and shoes for the kids and food on the table and 
the mortgage of course come first.

Susan
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