[pianotech] Yellow pages

[Stephen Grattan]

Hi Paul,

In my area, if you have a business number, you receive a free line ad in the 
Yellow Pages.  If you are well established that may be all you need- a place for 
people to find your number besides inside the top of the piano where most people 
don't seem to look.
 
Steve Grattan
Lost Chord Clinic




________________________________
From: Paul Mulik <paulmulik at yahoo.com>
To: "pianotech at ptg.org" <pianotech at ptg.org>
Sent: Thu, June 21, 2012 7:39:21 AM
Subject: [pianotech] Yellow pages

The time has come to renew my AT&T Yellow Pages ad, and I'm questioning whether 
in this day and age, very many people even use telephone directories anymore.  
Most of my new customers come from word-of-mouth referrals, which of course is 
the best advertising of all, and free.  


One thought I had was, suppose I tuned someone's piano five or six years ago, 
and they decided the time had come to have it tuned again "whether it really 
needs it or not," then if this customer checked the yellow pages but did not 
find my name listed, they might conclude I had gone out of business and call 
someone else. 


Opinions?

Paul Mulik, Joplin MO
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