[pianotech] Yellow pages

[Dean May]

Yes, take the free line listing only if you must retain a land line business
phone. Better yet, port your business number to your cell phone and save
even more money. 
 
I did this years ago. It has eliminated my listing altogether from the
Yellow Pages, and I have had a few people mention they had trouble looking
up my number. But they did find me. My customers get regular mailings from
me, and usually they place the mailer on the piano to remind themselves.
Active customers (within the last 5-8 years) get a mailer 4 times a year,
inactive get it once a year. 
 
Go to Google Maps. Locate your business. Google will allow you to edit your
listing for free. You can ad all kinds of useful info: multiple phone
numbers, email, web address, etc. This is free, folks, and people are using
it. I get a lot of calls from Google, more than I ever got from YP. 
 
YMMV

Dean

Dean W May                (812) 235-5272 voice and text

PianoRebuilders.com    (888) DEAN-MAY

Terre Haute IN 47802

 

  _____  

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Stephen Grattan
Sent: Thursday, June 21, 2012 7:49 AM
To: pianotech at ptg.org
Subject: Re: [pianotech] Yellow pages


Hi Paul,
 
In my area, if you have a business number, you receive a free line ad in the
Yellow Pages.  If you are well established that may be all you need- a place
for people to find your number besides inside the top of the piano where
most people don't seem to look.
 
Steve Grattan
Lost Chord Clinic


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From: Paul Mulik <paulmulik at yahoo.com>
To: "pianotech at ptg.org" <pianotech at ptg.org>
Sent: Thu, June 21, 2012 7:39:21 AM
Subject: [pianotech] Yellow pages

The time has come to renew my AT&T Yellow Pages ad, and I'm questioning
whether in this day and age, very many people even use telephone directories
anymore.  Most of my new customers come from word-of-mouth referrals, which
of course is the best advertising of all, and free.  

One thought I had was, suppose I tuned someone's piano five or six years
ago, and they decided the time had come to have it tuned again "whether it
really needs it or not," then if this customer checked the yellow pages but
did not find my name listed, they might conclude I had gone out of business
and call someone else. 

Opinions?

Paul Mulik, Joplin MO
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