[CAUT] S&S Hearing Aida!?

[reggaepass at aol.com]

Jim and List,

  To underscore your point, I seem to recall reading somewhere that 
early in the 20th century, as Steinway carved out its position as king 
of the hill, many companies making other products wanted to license the 
coveted Steinway name. (Refrigerators were one example.) No dice. Hence 
we have (or used to have) the superlative "Cadillac" of this or that 
(albeit through idiom rather than license). Whatever factors compelled 
Steinway to maintain the high ground on this issue no longer seem to 
apply. I, too, think that this development is a pointed commentary on 
the down side of capitalism as we experience it today.

 Alan E.

 -----Original Message-----
 From: claviers at nxs.net
 To: caut at ptg.org
 Sent: Tue, 23 Jan 2007 9:32 AM
 Subject: Re: [CAUT] S&S Hearing Aida!?

 The thing that put Steinway on top for so many
 years was the "image". "Steinway" meant one thing, and one thing only,
 i.e., high-quality pianos.

  Now, as per that magazine, what does Steinway represent anyway? It 
looks
  like a conglomeration of all sorts of high-end stuff for people who 
have
 lots of money they didn't earn for themselves and don't know what to do
 with it. I think, for some extra bucks, it dilutes Steinway's
  long-standing "image", and I think it's a huge mistake! I'm sorry to 
see
 this happening!

 Jim Ellis



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