In a message dated 97-12-03 13:26:11 EST, you write: >Just as a side item for those working on building up their clientele: > >You might want to consider sending a Christmas card (or 'Happy Holiday' >card) to your clientele. Pick something that's in good taste and that >could be displayed with the rest of the families' cards if they do this. >This doesn't necessarily mean the most expensive card, though. > >This seems to help generate business in December and January. > >I always sign the inside of the card and maybe put a one line note, >something like "Wishing you a Merry Christmas and joyous New Year >-- (signed) Mark Cunningham". I also put a business card inside. > >I've received some good positive reponses from customers about this. > >Remember -- from a marketing perspective the cheapest client to get is >the client base you already have!!!! Cards returned by the Post Office >help you keep your mailing list clean by either deleting the customer if >they've moved out of your area or updating your records with their new >address. > >I'd be interested to know if anyone else does this and the responses >you've received. > >-Mark Cunningham >Chattanooga, TN > >MARK@cstcc.cc.tn.us I send out a newsletter every month to customers who are due for a tuning. I inlcude a limerick my wife wrote about getting the piano tuned, services I offer, used I pianos I have for sale, etc. For a while I had an article explaining why a piano goes out of tune. I send the newletter to customers for 4 years. Although a majority of calls come from those who have their piano tuned every 6 months or once a year, I get enough calls from my 2, 3 and 4 year customers to make it worth it. Willem Blees RPT St. Louis
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