Reminds me of a 'funny'. A woman said to her tuner, why don't you call me for a repeat appointment, like my Dentist does? He/She said, sounds good, just give me a call for a tuning, when your Dentist calls you? John M. Ross Windsor, Nova Scotia, Canada jrpiano at win.eastlink.ca ----- Original Message ----- From: Mike Kurta To: Pianotech List Sent: Saturday, October 07, 2006 12:03 PM Subject: Re: Business: getting and keeping customers Hi Julia: Everyone seems to have a different take on repeat business. When I finish tuning, I ask the customer if they would like me to check with them next year about this time. They almost always say yes. I have a tickler file by month on the computer which tells me who to call. I never leave a message on a machine, people put off or forget. I've had poor results with postcards. My repeat rate is 2 out of 3. By mentioning the call next year, they expect it, just like my dentist reminding me to see him. I call some more often, but as a general rule, I use 12 months. More affluent areas sometimes make a difference. As Mike says, find the system that works best for you and stick with it. Mike Kurta -------------- next part -------------- An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/20061007/c6c4ff45/attachment.html
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