the economy

[David Andersen]

On Oct 8, 2008, at 7:43 AM, Barbara Richmond wrote:
>  I still think the best way (for me, at least) is to find and keep  
> the people who really want to take care of their pianos by booking  
> ahead with them (like the dentist).  These folks are the core of my  
> business.  Because they know my work and trust me, they refer me to  
> other people, their churches and they provide me with the bigger  
> shop jobs.


Hey kids----in the new economy---which we're in, seemingly  
overnight---the Darwinian conventional wisdom phrase changes:
it's not "only the strong survive;" it's "only the trusted survive."  
In this era we're being catapulted into, the value  of work, of  
service done right by a trusted, interesting, "value-added" person  
becomes huge. Everything on the economic margins will die. The piano  
technician who has developed relationships, tells the truth, and  
brings calm, confidence, and fun when he/she arrives will survive and  
prevail. Those who show up distracted, worried, complaining, and  
cranky will see their businesses dwindle and fail.

The technicians that take advantage of ALL THE TRAINING AND MENTORING  
they can will thrive; the technicians that offer complete piano  
service, and can make a radical positive change in the sound and feel  
of a piano will thrive. Dale Erwin and I are looking forward to  
teaching two complete all-day classes at the CERS conference in  
Chicago this weekend. The men and women who show up, in large part,  
are the future of this business, the elite, and I want to welcome you  
all. I'm excited. Dale and I will paint a very simple and clear  
picture of how you need to be to prevail in these rocky financial  
times, and we'll have big fun and do good work.

It's a true pleasure to have my own business, to have at least some  
of my own destiny in my hands.

Best,
David Andersen

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