Best approach for acquiring new business.

[wimblees at aol.com]

Speaking of "lawn" signs.?I put one on a major highway close to my house about 3 weeks ago. It cost me $40. I've gotten at least 8 calls from it. I also?put a "piano teaching" sign for my wife in the median of the same higway.She's gotten about a dozen calls. I also have Piano Tuning, my name and phone number on three sides of my HHR station wagon. I get calls while driving, and when I park in front of a house. The signs cost me about $800, but it has more than paid for itself. 


Wim

-----Original Message-----
From: Mike Kurta <mkurta1 at comcast.net>
To: Pianotech List <pianotech at ptg.org>
Sent: Mon, 20 Oct 2008 3:26 pm
Subject: Re: Best approach for acquiring new business.




??? Shawn:? Over 20 years time I have done all ideas mentioned, but word of mouth was still the most productive and longest lasting.? However a close second for new business was this:? I had a sign made up similar to the "For Sale" signs realtors use.? Knowing passing motorists had only a second or two to read it, the sign read, "PIANO TUNING"? and the phone number below, both in large block letters.? Nothing else.? I placed it on the lawn near the road in front of my home.? After about a month, I began getting?3-4 calls a week.? Apparently it took awhile for the words to sink in to passersby, but it worked amazingly well.? 

??? Always ask new clients how they found you as it will?indicate what method of advertising works the best for you.? 

??? Mike Kurta, RPT

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