[pianotech] marketing buzzwords under the lid

[paul bruesch]

Do you mean stuff like this?
Paul Bruesch
Stillwater, MN

On Thu, Mar 10, 2011 at 3:04 PM, Mark Purney <mark.purney at mesapiano.com>wrote:

> Sometimes while tuning, I'll read the propaganda the manufacturers put
> under the lids or on the plates of upright pianos. Usually, it's to brag
> about some piece of magic technology that was used in the piano to make it
> better than all other pianos. (In reality, this stuff appears more
> frequently on pianos that are clearly not better than all other pianos.) But
> has anyone noticed they really went overboard with this stuff back around
> the 1960s? I really need to start photographing these when I run into them
> and start a collection. About 40 or 50 years ago, the marketing buzzword
> people just got totally out of control, making up cool-sounding stuff to
> impress us.
>
> I think I remember seeing something about a "unique Baldwinization Process"
> (or something equally ridiculous) that they were bragging no other
> manufacturer has. Yet they didn't really explain what it was.
>
> I can just imagine the confused piano buyers going from showroom to
> showroom. "Well the last piano we looked at had the Ultralaminatacular
> soundboard, but this one says a rocket scientist did the scale design. That
> sounds good, too."  "Does this piano have the Jungle Safari
> tropic-proofing?"  "Can we get Ivorglide keytop technology on this model?"
>
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