Should he buy the Young Chang?

Glenn Grafton glenn@graftonpiano.com
Mon, 12 Mar 2001 09:22:26 -0500


One thing that you should point out to your customer is the 
difference in the country of origin-where is the piano made.

Put it on context of other products they buy;

There was a write up in the Phila. Inquirier the other week on one of 
the Korean car companies - (Hyundai I believe) entry into the luxury 
car niche, going up against Lexus, Acura, etc.

The author said that Hyundai was trying to out-compete the Japanese 
makers-the car had leather seats, side impact air bags, etc. all at a 
price well below Lexus or Acura. In the final analysis he said he 
would personally prefer to own a lower grade Japanese car like a 
Camry than the all out Luxury version from Hyundai.

Cars aren't pianos but there are some parallels in where both are 
made. J.D. Power & Associates lowest customer satisfaction rating for 
cars was for a Korean car (Kia or Hyundai-I forget which one); 
whereas the Japanese cars were among the highest.

Bottom line in pianos. The average Mr. or Mrs. going into their local 
piano stores shopping for piano can buy a bigger piano for less money 
if it's from Korea, China, or Estonia. Just like a car, VCR or other 
item, it's also important to look at how well the thing is designed, 
built and how the track record on service is. For home use, the 
Korean pianos can be an "ok" purchase, but point out these 
differences to them and encourage them to take this into the mix. You 
may also want to point out the fact that a grand piano is a usually a 
once in a lifetime purchase. 10-20 years from now the cost difference 
will seem negligible.

I have yet to run into a piano tech who services a Korean or Russian 
made grand in a heavy use situation like a school or college that is 
real thrilled with how they're holding up. Yamaha's on the other 
hand...
-- 
Glenn Grafton
Grafton Piano & Organ Co.
1081 County Line Rd.
Souderton PA 18964
http://www.graftonpiano.com/
glenn@graftonpiano.com
800-272-5980

The box said "Requires Windows 95, or better." So I bought a Macintosh.


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