another slightly off-topic question

[Dean May]

>I enjoy doing the marketing stuff, but I want to make sure I get the most
>bang for my buck!
>
>Annie

Direct mail postcards I believe give you the most bang for your buck. You
can put 4 on a regular 8.5x11 for the postcard rate. I do 2 on 8.5x11 giving
me an 8.5x5.5 postcard which requires a first class stamp. I find better
results with the bigger piece. I used to use 110 lb card stock, but now I
use premium HP paper, 32 lb. It is really nice and much easier on the
printer. 

I invested in a nice color laser printer that also duplexes (prints both
sides). I mail merge the name and address, as well the date the piano was
last tuned. Print your page, cut in half, add stamp and mail. 

Keep working your database of customers. Mine will get 2-4 mailings per
year. I also acquired a database of 1100 churches in a 50 mile radius that I
am planning on hitting.  

Dean

Dean May             cell 812.239.3359 

PianoRebuilders.com   812.235.5272 

Terre Haute IN  47802