Drumming up business

[Willem Blees]

Lee

I used to only send out post cards.But I found out that here on Oahu, people really like the personal touch. So after 25 years of not calling customers, I've had to get back on the phone. I spend about an hour on Monday and Wednesday evening calling my customers. I've set up my data? base so that I can ask it to give me all the customers due for a certain month, and I've added a field for me to write down comments like, "left a message", "not now", "I'll call you", or "call me in May."


Willem (Wim) Blees, RPT
Piano Tuner/Technician
Honolulu, HI
Author of 
The Business of Piano Tuning
available from Potter Press
www.pianotuning.com


-----Original Message-----
From: lee innocent <ljinno at googlemail.com>
To: pianotech at ptg.org
Sent: Sun, 13 Apr 2008 3:10 am
Subject: Drumming up business



Hi, 

I am in the process of trying to revive my business, kids need shoes, wife needs new outfit etc.? I have been sending out reminders but its not very effective......Well what I mean is, customers, when?they eventually get in touch say "I got your note" but this is very often over a year after I sent it to them!.? 

So, can any of you give me guidance on effective wording for a reminder.

?

Also, if anyone has a database that throws up names and addresses of customers due for tuning and is willing to share it, many of us would love to here from you.

?

Thanks in anticipation

Lee

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