Drumming up business

[Fenton Murray]

Lee,
You might think about getting involved in some charity or fund raiser events that would put your services in front of a lot of people, often affluent people as in high profile fund raisers. Donating a tuning to a silent auction, tuning for a big fund raiser event with the promise of your name mentioned here and there. Offering your services to piano teachers for a scholar ship or needy student. All advertisement cost you, an add in a paper or phone book cost you money, doing this type of work or going the extra mile for a client cost you time and effort but shows off your services rather than just an add you threw your money at.
Fenton
  ----- Original Message ----- 
  From: Willem Blees 
  To: pianotech at ptg.org 
  Sent: Sunday, April 13, 2008 12:07 PM
  Subject: Re: Drumming up business


  Lee

  I used to only send out post cards.But I found out that here on Oahu, people really like the personal touch. So after 25 years of not calling customers, I've had to get back on the phone. I spend about an hour on Monday and Wednesday evening calling my customers. I've set up my data  base so that I can ask it to give me all the customers due for a certain month, and I've added a field for me to write down comments like, "left a message", "not now", "I'll call you", or "call me in May."


  Willem (Wim) Blees, RPT
  Piano Tuner/Technician
  Honolulu, HI
  Author of 
  The Business of Piano Tuning
  available from Potter Press
  www.pianotuning.com


  -----Original Message-----
  From: lee innocent <ljinno at googlemail.com>
  To: pianotech at ptg.org
  Sent: Sun, 13 Apr 2008 3:10 am
  Subject: Drumming up business


  Hi, 
  I am in the process of trying to revive my business, kids need shoes, wife needs new outfit etc.  I have been sending out reminders but its not very effective......Well what I mean is, customers, when they eventually get in touch say "I got your note" but this is very often over a year after I sent it to them!.  
  So, can any of you give me guidance on effective wording for a reminder.

  Also, if anyone has a database that throws up names and addresses of customers due for tuning and is willing to share it, many of us would love to here from you.

  Thanks in anticipation
  Lee

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