Drumming up business

[Gregor _]

Reminder cards work better than phone calls for me. When I call on the phone I often hear: my mom is not at home. Or: that´s my husbands decision. Or something like that. I have reminder cards which shows on the front side the same like my business card, just a little bit greater. On the backside it reads: short reminder: your piano was not tuned for more than 1 year. Pianos should be tuned each year. Then they sound best. I have immediate resonance of 10 % within 2 weeks. But most of my customers have that post card on their pinboard for a long time and one day they call me. I send this card to a customer every 12, 24, 36 and 48 month. If I get no response, I delete the customers data. I think that in the long run this is better than phone calls.

Gregor

Date: Sun, 13 Apr 2008 14:10:45 +0100
From: ljinno at googlemail.com
To: pianotech at ptg.org
Subject: Drumming up business

Hi, 
I am in the process of trying to revive my business, kids need shoes, wife needs new outfit etc.  I have been sending out reminders but its not very effective......Well what I mean is, customers, when they eventually get in touch say "I got your note" but this is very often over a year after I sent it to them!.  

So, can any of you give me guidance on effective wording for a reminder.
 
Also, if anyone has a database that throws up names and addresses of customers due for tuning and is willing to share it, many of us would love to here from you.
 
Thanks in anticipation
Lee

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