Postage on 250 cards is around 60 bucks if you generated 5 responses you probably generated around $500 worth of work - *That's NOT lousy,* its not bad. You have to keep expectations realistic with this kind of marketing. Professional sales people know this well don't see it is 245 negatives but focus on the 5 positives. Think of what those telemarketers have to put up with. But the reason companies keep using this method is that it actually can work! I also am a believer in making sure you're business stays in the public consciousness. Even though you only received 5 appointments you also injected the idea of piano servicing into the public mind. *Keep it up! *It will eventually pay off more than you realize. On Fri, Mar 20, 2009 at 12:17 PM, Daniel Carlton <carltonpiano at sbcglobal.net > wrote: > > > sent out about 250 postcards last summer, received maybe 5 responses. > LOUSY! > > Daniel Carlton > > This message was NOT sent from my iPhone, because I don't have one > > -- Ryan Sowers, RPT Puget Sound Chapter Olympia, WA www.pianova.net -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech_ptg.org/attachments/20090320/e875696d/attachment-0001.html>
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