In Honolulu, a major piano store not longer has a big display as in the YP. He is listed under piano tuning, but with only one line. When the YP first came out, and noticed his ad missing, I asked one of the other dealers if he thought that store was out of business. When I first got here I placed a 2" ad in the colum. Last year I reduced to to only my name and web site. Next year it will be just my name. Wim -----Original Message----- From: Dean May <deanmay at pianorebuilders.com> To: pianotech <pianotech at ptg.org> Sent: Mon, Jan 24, 2011 2:45 pm Subject: Re: [pianotech] Where do new customers come from? Wally, his is HUGE! Thanks so much for posting this hard data. It confirms what I ave been intuitively feeling. It's time to stop wasting money on YP ads. ust get the plain single line listing. Dean Dean W May (812) 235-5272 PianoRebuilders.com (888) DEAN-MAY Terre Haute IN 47802 -----Original Message----- rom: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf f Wally Scherer ent: Monday, January 24, 2011 6:28 PM o: pianotech at ptg.org ubject: [pianotech] Where do new customers come from? Each new year I go over my customer files and find out where my new ustomers came from. (I don't want to be spending money on advertising if it oesn't work.) Even though 2010 brought in fewer new customers than any previous year since started keeping track (just over half as much as my highest year), the ross income for 2010 was actually a bit higher than 2009. Here's the breakdown for 2010, if anyone is interested. Internet search - 31.6%, Customer referrals - 22.8%, Teacher referrals - 5.8%, Car sign - 12.3%, Social contacts - 7%, Store referrals - 3.5%, ellow pages - 3.5%, All others - 3.5%. (Rounded off) One remarkable trend is the % of new customers coming from my Yellow Pages isting. In 2005, 2006, and 2008, the YP listing brought in the HIGHEST umber of new customers. In 2004 it was the second highest, and in 2006 and 009 it was the third highest. In 2010 YP was among the LOWEST! Wally Scherer A FINE TUNE - Piano Tuning & Repairs allace T. Scherer, piano technician, music educator 5020 Canal Drive, Lake orth, Florida, 33463-8014 elephone: 561-432-4121 eb page: http://aftune.angelfire.com acebook: ttp://www.facebook.com/pages/A-FINE-TUNE-PIANO-TUNING-REPAIRS/1298450103661 5 ----------------------------------------------- REE TICKETS: http://aftune.angelfire.com/freetics.html -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20110124/1e8da64c/attachment.htm>
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