updating client list

[Dean May]

Hi Tom,

 

I wouldn't clean out those contacts, they were too expensive to get in the
first place. I've had lots of people finally get around to calling me back
after 5-10 years of not having their piano tuned. So what does that cost?
Maybe $5 worth of mailings to get a tuning fee. Not a bad return. 

 

You might consider moving them to an inactive file and only send out
reminders to them once a year instead of twice a year. 

 

Dean

Dean May             cell 812.239.3359

PianoRebuilders.com   812.235.5272

Terre Haute IN  47802

 

-----Original Message-----
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Tvak at aol.com
Sent: Tuesday, March 14, 2006 4:42 PM
To: pianotech at ptg.org; Boovak at aol.com
Subject: updating client list

 

List

 

I am about to clean house.  I have about 100 clients that I haven't heard
from in 3 years or longer.  (I stop sending reminder cards out after two
years go by.)  Some of them are one-time clients; they probably didn't like
me and have found someone else.  Others perhaps sold their pianos, or their
children stopped taking lessons so they ceased keeping the piano in tune.  

 

I'd like to either bring these people back into the fold or delete them from
my files.

 

I plan to send them all a letter, explaining that I was trying to update my
'active customer files' and am writing them because I noticed that their
piano hadn't been tuned since --/--/--.  I'd make mention of the fact that
pianos should be tuned periodically whether they are being played or not.
Then I'd say I would be calling them in a week or so to see if they would
like to get the piano tuned again and hopefully resume a regular maintenance
schedule for the instrument.

 

Has anyone on the list ever done this and did you recover any of these
'lost' clients?  Any advice on the content of the letter?    

 

I would then delete anyone who was no longer interested in my services and
clean up my client file to include only 'active' piano-owners.

 

Or would I be better off just leaving everyone where they are so that when I
sell the business in 20 years, my client list is humongously long?

 

Tom Sivak

Chicago

 

 

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