[pianotech] Facebook business page

[Dean May]

I've had a Facebook business page or a few months now- notice the link in my
signature. I can't really trace any new customers directly to it, but it is
a free way to get your name out there and Facebook people really enjoy being
able to connect with others on Facebook. I do know that I regularly pick up
Likes from customers and non-customers. 

 

I've also run ad campaigns on Facebook. Again, I can't trace any new
customers directly, but it is a pretty inexpensive way to get your name out
there. The ad shows up in the side column and people click it if they want
more info. You only pay if people click. So they can read the ad and you
don't pay, but if they click and go to your page, then you pay. The amount
you pay is a complicated bidding process that I don't fully understand, but
you set the limits of what you are willing to pay per click. You also set
limits on how much per day you are willing to spend. Usually I bid $2 or $3
per click. The actual cost is usually about half that. You are competing
with other business for the ad spot, and whoever is willing to pay more gets
the spot. 

 

The real beauty is the ability to narrowly target your demographics. You set
your geographical target, then age, gender, and keyword search of the
targets info page. Ours is a fairly unique service and I've never done
advertising before that enables me to so specifically target my audience.
It's pretty amazing. 

 

As an example, a campaign this past February had a target audience of around
13,000 people, a daily budget of $15, a bid of $1.50 per click and it ran
for 10 days. It was viewed over 500,000 times and garnered around 120
clicks. The actual cost was around $1.10 per click average. The geographic
target audience started at around 2 million people before it was narrowed by
my demographic picks.

 

Every time I run a campaign I pick up more Likes on the page. That means
that every time I post something it shows up on the news feed of those
people at no additional charge. 

 

Dean

Dean W May                        (812) 235-5272 voice and text

PianoRebuilders.com           (888) DEAN-MAY         

Terre Haute IN 47802           Give us a LIKE on Facebook! Go to
<https://www.facebook.com/pages/PianoRebuilderscom/137780082943148>
PianoRebuilders.com

  _____  

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of David Boyce
Sent: Tuesday, December 27, 2011 7:21 AM
To: pianotech at ptg.org
Subject: [pianotech] Facebook business page

 

Do many of you operate a Facebook business page along with your website?
I've just set one up, and have started to put some photos on it. 

I'm not experienced with Facebook, and have long resisted having a personal
Facebook profile!  

Would one or two of you be kind enough to let me know if the little Facebook
"like" badge on my main site, www.davidboyce.co.uk actually goes to the
Facebook page David Boyce Piano Services?  Many thanks!

Best regards,

David
www.davidboyce.co.uk

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