Calling Potential Clients

[Jean and David Weiss]

Matthew,

 

I think this is probably the single best thing you can do to grow your
business.  Piano teachers are the one the best sources of referrals.  

 

I moved to the area I currently live in 8 years ago.  I spent my first few
weeks meeting every music teacher in town.  I called them up, introduced
myself, and asked if I could meet them and leave them with a few business
cards.  Almost every on of them was  receptive.  Most of them already had an
established relationship with another technician,  but  a few didn't and
scheduled tunings.  Two or three of them started giving me referrals
immediately.  At this point, 8 years later,  many of them have become
clients and friends.  

 

I also support their music teacher association by advertising in their
annual journal, and I offer to give a talk to groups of their students on
how the piano works.  I call it "Inside the Piano".  The kids usually love
it, many of them bring their parents and that leads to even more business.
I offer the class free of charge.  Every kid leaves with a brochure I put
together on piano care, which of course has my name, phone number and web
site displayed on the cover.  I've had people call me 3 or 4 years after
getting this brochure.  

 

Spend time every day marketing, use your imagination, soon your problem
might be that your too busy.

 

David Weiss

 

 

 

 

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Matthew Todd
Sent: Thursday, April 24, 2008 2:40 PM
To: pianotech at ptg.org
Subject: Calling Potential Clients

 

I recently tuned for a client, who, after the tuning, gave me a two page
list of all the music/voice teachers in my area.  Since I just relocated to
the area she was was being nice and helping me out.  It has addresses and
phone numbers.  Some have e-mails, but not all.  Would it be polite or
professional procedure to call these people introducing myself so they know
I exist?  Have any of you been faced with a similar circumstance?  It sounds
like a good starting point, but on the other hand, I don't want to hurt
myself before I even get going.  I tend to think of the telemarketers who
call me.  What have you all been faced with in the past?

 

There's 17 people on the list, and I may make some business, but I want
advice first, before I jump into it.

 

 

Thank you,

Matthew

  

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